G-Star Raw G-Star Raw

G-Star Raw

In the late 1990s, only one certain brand of jeans would be allowed into my closet. Or to be more precise, only one single style from that brand – but in all imaginable kinds of colors and washes: the G-Star Elwood model. At the time, this entirely new cut of jeans offered the perfect blend of cool style and comfort in a way people had never seen before. I single-handedly donated all my other jeans to charity – and I wasn’t the only one. As a quick stroll down the street revealed: The Elwood had become an ubiquitous fashion staple! Starting at the end of this year, G-Star will broaden its offering beyond fashionable garments with a series of prescription glasses and shades for men and women. Make no mistake: This step has been a long time in the making. After all, the denim pioneers took a sweet 25 years before releasing eyewear considered worthy of bearing the iconic G-Star logo. The G-Star design ethic, “Just the Product” also applies in the brand’s approach to eyewear: Many features of the new eyewear collection are clearly based on the fashion heritage of the storied denim label, including references to iconic G-Star […]

Silhouette x AkrisSilhouette x Akris

Silhouette x Akris

The new aviators by silhouette are easy, clear, unstrained and sporty. Due to the collection of the Swiss fashion label Akris which presented his autumn / winter collection recently during the Paris fashion week. The elegant appearance was supported by 25 silhouette eyewear.

A.Sauvage for Eye RespectA.Sauvage for Eye Respect

A.Sauvage for Eye Respect

A. Sauvage offers a brief glimpse at its forthcoming Spring/Summer 2014 eyewear campaign for Eye Respect. Shot by Adrien Sauvage himself, the campaign taps Fernando Cabral for modelling duties as he dons the six eyewear styles from the seasonal collection. Handcrafted in Italy, the range – available as both sunglasses and optical for men and women – emphasizes both design and quality with an aesthetic inspired by the classic shapes of the 1950s. Redefined with exaggerated lines, unusual angles, keyhole bridges and oversized acetate frames, Sauvage’s Spring/Summer 2014 eyewear will soon be available at select stockists.

Pure Water by Martin BauendahlPure Water by Martin Bauendahl

Pure Water by Martin Bauendahl

Sorry, this entry is only available in Deutsch.

Wildfox Sun: TwiggyWildfox Sun: Twiggy

Wildfox Sun: Twiggy

Wildfox Sun presents us a great deal of sweetness this week. The label inspires us each and every day! about wildfoxsun.com



Ashbury eyewear looks great and has the style that you want and crave. They use their unique designs and construction methods to make sunglasses that not only look and feel great, but last a long time and are able to withstand your fast paced and party infused lifestyle. With fashion and style that is trendy but timeless, your Ashbury sunglasses will go with any outfit, anytime. Now Ashbury has extended their quality and production to clothing. With fashionable shirts and jackets, you can finally look as good below your neck as you do above.



The Berlin-based label R.T.CO comes from the skateboardlabel Rollo that creates T-Shirts and glasses since 2006 and is strongly connected to the DIY spirit of the Skate scene. Design is overvalued, said the designer Tobias Bergmann. For him the question is important how and where the glasses were produced. He chooses for his frames small, traditional manufacturers in Italy, which make the collections lovingly crafted. The result: Very cool and wearable eyeglasses. Simple but amazing! Take a look at the new collection and convince yourself!

Stella McCartney: Two Tone D-FrameStella McCartney: Two Tone D-Frame

Stella McCartney: Two Tone D-Frame

In many ways our life consists of the interplay of opposites: summer and winter, ebb and tide, light and shadow. Especially Stella McCartney is known for her striking contrasts, you can see at this favorite piece from her current collection. about mytheresa.com

UNIKAT: Cazal 627 X Eyewear Magazine TO WINUNIQUE Cazal 627 X Eyewear Magazine TO WIN

UNIQUE Cazal 627 X Eyewear Magazine TO WIN

Hi folks, get probably the best Christmas present in the history of sunglasses! Cazal 627 X Eyewear – a one-of-a-kind collaboration strictly for our facebook fans! We’re blown away by looking at the treasure that arrived at our office today. It’s an icon, a legend and an honor to hold these glasses in our hands. Ever since its original release, it’s been a fixture and holy grail for collectors of heritage sunglasses, a milestone for Hip-Hop enthusiasts around the world. No wonder that Cazal relaunched this iconic style in different colors as part of their Legends Series. What’s special about OUR Cazal 627? The shiny black model features a green original leather application – truly a one-of-a-kind product manufactured by Cazal. Another and important detail is the engraving on the inner side of the temple which shows what all this is about: CAZAL X EYEWEAR, the official title of our collaboration. Why are we so crazy to give away these unique glasses? Because we want YOU to have them! How? Easy – give our facebook page (www.facebook.com/eyewearmagazine) a LIKE until Christmas and with a little luck you’re the one to get the best very special Christmas present. The winner is […]

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