In 2012 the iconic brand Ray-Ban celebrates it’s 75th anniversary. In the 1930s new aircrafts allowed people to fly higher and further, but many US Air Force pilots reported, that they got headaches by the glare of the sun. So, a new type of glasses with green lenses was created to protect pilots from the strong light, while maintaining a perfect view: The brand Ray-Ban was born. During the last seven and a half decades, Ray-Ban has shaped the cultural history decisively. James Dean, Audrey Hepburn or Michael Jackson – Ray-Bans have been essential for the idols of our time.
Ray-Ban celebrates it’s anniversary year in four different ways:
1. Limited Edition Book “Legends: Untold Stories”
The Book features 18 rare photographies of iconic musicians, artists, actors and heroes of history like Marilyn Monroe, JFK or James Dean, but also more actual idols like Beth Ditto, Pharell Williams or Steve Kandell.
JFK
Malcom X
Lady Gaga
2. Glasses from the past seven and a half decades:
Ray-Ban digged through their large archives:
Ray-Ban Shooter (1938)
Ray-Ban Clubmaster (1950)
Ray-Ban Optical (1950-1960)
Ray-Ban Wayfarer (1952)
Ray-Ban Cats Family (1962-1963)
Ray-Ban Wood (1970)
Ray-Ban Aviator Original (1978)
Ray-Ban Glacier (1985)
Ray-Ban Folding Wayfarer (1989)
3. Jubilee Edtion:
Ray-Ban reissues some of their classics in a limited edition calles “Ambermatic Lenses”
4. Campaign:
Last but not least the new campaign “Ray-Ban Legends”
Congratulations Ray-Ban
