Prada Parallel Universes is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics; to be consistent with the present without nostalgia. This dreamlike yet virtual story was entrusted to the Armenian born illustrator Vahram Muratyan. Through his adopted city of Paris, Vahram recently came into the limelight for his newly published book Paris vs New York, a work of art which compares the two great cities with graphic signs exploring their different similarities.

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