Those who wear the frames of artisan eyewear brand Graz experience their simple beauty. Achieving that cryptic feat in the field of sunglass and optical design isn’t easy, yet the young Australian label has made its mark globally upon stores and faces that know the difference between trend and timelessness. Luxury logos, and Celebrity focus is replaced with attention to detail and relentless pursuit of perfection.
“My aim is to experience beauty, in everything, with everyone” says the brand’s creator. “I want people to put on a pair of my glasses and see the world.” For that man behind the lenses, Graz Mulcahy, design is the art of problem solving while including a personal signature: something indefinable that turns objects in to sculptures. “There’s a magic in my frames. People can smell it but they can’t put their finger on it,” he laughs. They can luckily purchase it, however.
Leading retailers like L.A.’s cult A. Kinney Court and Barneys of New York have all seen the quality and uniqueness in Graz since the first collection. With that it’s easy to see why the editors of Harpers Bazaar and Vogue have called him pioneering, as have fashion designers like Jeremy Scott. saying “Graz Mulcahy has the uncany ability to take the classic elements of a pair of glasses and render them completely modern and new while respecting their tradition,” and admits the founder of eyewear icon, Oliver Peoples. “I have had the opportunity and privilege of working with Graz on various eyewear designs. He has clear vision that is refreshing and inspiring. His vast knowledge is blistering and inspirational. His sense of style translates globally which adds creditability to his design skills.”
Whilst Graz is a remarkably young brand – at only three years old – behind its quick international success lies more than a decade of experience. Its founder has been credited creating eyewear brands AM and Ksubi and working with Paul Smith, Chronicles of Never and Ellery. The self-titled project was born organically from the history, as well as a desire to push the evolution of eyewear design. Timelessness is crucial. says Graz. “I want people to buy a pair of my frames and treasure them for years.”
To achieve design that withstands the changing face of time, the brand produces a broad spectrum of frames. The product offering has doubled with its third collection – after selling out its second – to now offer everything from thickly edged rims to thinly exquisite reading glasses. What joins these handmade acetate frames together is a mature accent of effortlessness, as well focus upon the final finish. The latest evolution indicates this sharply, with the marriage of crystal acetates finished in matte also combinations of various materials and finishes within one frame. “I’ve lost some weight, and most of the new frames are lighter and thinner,” says Graz.
Self-improvement is also key, with the label – revered by boutique opticians as well the fashion pack – next set to release GRAZ lenses ranging from polarized glass to CR39. How buyers continue to find out about these innovations is a bit of a mystery – Graz doesn’t rely on direct marketing or visible logos, but to create things that transcend the need to be pushed, as with the now-cult Ellery cat eye-style released last year. “I’m intrigued by how a pair of glasses can change the wearer’s world,” says Graz . “It’s my dream to keep producing new visions that will be loved for generations.”